Kopi Luwak, the world’s most expensive coffee, has become an international sensation. This exotic coffee sells for $30-$100 per cup and $100-$600 per pound. Retailers of this coffee market it as a rare product sourced from wild civets’ feces. They claim that suppliers need to forage for the partially digested coffee beans in the wild, which only allows 1000 lbs of kopi luwak to be produced each year, justifying the high price. This may have been how the coffee was originally sourced, but due to the increasing international demand, this story is now far from the truth. In order to satisfy the global demand, “civet poo coffee” is rarely sourced from the wild; it has become an industrialized product. Wild civets are instead held captive and force-fed coffee cherries to produce an estimated 500 tons of this “farmed” product annually.